
This Instagram Reel earned 22.6k view, reached 17K accounts, and drove 80 new follows. Viewers shared it 600 times and saved it 146 times, with Instagram flagging all five engagement rates as higher and the skip rate as lower.
This Instagram Reel earned 40.3K views from nearly 30K viewers and brought in 43 new followers. It outperformed the account’s typical Reel across all five engagement rates, including a 6.0% like rate and a 0.8% share rate.

This Instagram reel had a 60% lower skip rate, 5.5% higher share rate with 340 shares, and a 6.7% higher like rate.
This Visit Myrtle Beach Facebook Reel introduced true crime fans to the new Serial Killers exhibit, generating 3.6M views, 83.5K engagements, and 9,751 new followers. Viewers saved it 10K times and shared it 5.1K times.
This Visit Myrtle Beach Reel turned the destination’s No. 1 ranking in U.S. summer travel searches into a social-first announcement, earning 62.9K views, 1.7K likes, and 287 shares.

This Instagram Reel had a 62% lower skip rate, 5.7% higher like rate, and a .2% higher comment rate.

This Instagram Reel reached 17K accounts - 50% followers and 50% non-followers. It also earned higher save, repost, and comment rates than the account’s typical Reel, prompting more viewers to bookmark it, share it with their own audience, and join the conversation.
This Instagram Reel generated 147.6K views, reached 110.8K accounts, and brought in 159 new followers. It earned 3.5K shares and 754 saves, with higher-than-usual share, like, save, and repost rates.
This Reel reached 32K accounts and earned higher-than-usual engagement on Instagram
This Instagram Reel gained traction quickly, climbing to more than 96K views and bringing in 67 new followers. It drew more than 3K likes, 386 shares, and 190 saves.
This Instagram Reel reached 59.5K accounts, generated 79.2K views, and brought in 79 new followers. Viewers shared it 639 times and saved it 205 times, with higher-than-usual share, save, and comment rates and a lower skip rate of 51.2%.
Digital Postcard from Costa Rica” earned 51.5K views and brought in 16 new followers. The Reel generated 368 shares and 131 saves, with both rates above the account’s usual benchmarks.

Created for Lee VCB to raise awareness of National Take a Hike Day, this upcoming Reel features three places to hike in the Fort Myers area, giving viewers a few ideas for getting outside and exploring the destination on foot.
Designed to spark conversation, this Instagram Reel reached 21K accounts and achieved a 0.4% higher comment rate.
This Visit Myrtle Beach Facebook Reel spotlighted local dining and earned nearly 930K views and 15.2K engagements. It brought in 2,160 new followers and was saved 5.2K times.
This reel outperformed the account’s typical Reel on likes, shares, reposts, and comments, with a 6.9% like rate and a 1.8% share rate.
This Instagram Reel, a collaboration with Anto’s Pizza Romana and the Conway Chamber, generated 17.6K views and 305 shares. It earned a higher-than-usual share rate of 2.2% and a lower-than-usual skip rate of 48.8%.
“15 Things to Do in Myrtle Beach” gave travelers a starting point for planning their trip and was Visit Myrtle Beach’s top-performing YouTube video of Q1.
This Visit Myrtle Beach Facebook Reel spotlighted new reasons to spend a day in downtown Conway, South Carolina. It generated 169.5K views and 1.9K engagements, including 970 clicks, and brought in 69 new followers.
This Enjoy Illinois Reel captured what October feels like in Illinois, using cozy scenes like browsing a bookstore to inspire fall travel. It earned 101K views, 596 likes, 12 shares, and 7 comments.
This Enjoy Illinois Reel used a five-week countdown to build anticipation for fall travel, earning 131K views, 3.7K likes, 203 shares, and 52 comments.
This Enjoy Illinois Reel gave sports fans a Chicago bucket list, pairing iconic venues like Wrigley Field and Soldier Field with local food favorites. It earned 111K views, 966 likes, 16 comments, and 16 shares.
This collaborative Reel introduced Big Fish at Broadway at the Beach and earned 26.2K views, roughly three times the account’s typical Reel. It generated 731 shares and 178 saves, with an above-usual share rate of 3.5%.
This Instagram Reel earned 72.4K views, reached 58.4K accounts, and brought in 156 new followers. Viewers shared it 2.9K times and saved it 572 times, with both rates above the account’s usual benchmarks.
This Visit Myrtle Beach Facebook Reel turned stops at partner beachwear stores into a playful social-first challenge by letting fate pick the team’s beach-day outfits. It generated 403.8K views and 5.2K engagements, including 1.7K clicks, and brought in 364 new followers.
This Halloween Reel generated 178.3K views and 20.7K interactions, including 605 shares and 365 saves. Non-followers accounted for 96.8% of all interactions, showing how well the Reel engaged audiences beyond the account’s existing following
This Instagram Reel generated 10.5K views and reached 7.8K accounts. It earned 189 shares at a 2.3% share rate, with like, save, repost, and comment rates also above the account’s usual benchmarks.
This Visit Myrtle Beach Facebook Reel paired beach footage with a relatable caption, earning 252.6K views and 16.3K engagements. It drew 1.9K shares and brought in 1,107 new followers.